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7 – Pucker Up // Jim Dorman, National Radio Promotion Guru

Our interview with Jim Dorman is for the die hard artist and player that has ever wondered, “Why tour radio?” Or even, “How do I work the radio angle as an artist?” We didn’t forget about players and music fans. Jim tells us his successes with artists in the industry and we give insight for players how to act on radio tour. Step one–PUCKER UP!


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EXTRA CONTENT: The guides catch up with Jim this week and talk about his background and the future of radio:

If your audience has more ways to find new music, why are you playing less of it?

-Jim Dorman on his message to Program Directors in the modern era, SMI Episode 7

Is terrestrial radio dead? Dying? Extinct?!?! Billboard doesn’t think so, and Jim thinks that the business needs to evolve. Sounds like a Darwinian conundrum:

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Jim gives us a mini lesson on how to read the charts. (Not music charts for all you session nerds!)

Ever wondered what all those numbers really mean and the science behind them? Well, we don’t talk science, but take a look here:

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How to get your song on radio? No problem:

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Brandon went to school in Arkansas. Directions are hard:


The FCC aren’t bad guys. They just don’t like fun:

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FCC Payola Rules

One of Jim’s nicknames was Tune Weasel. This is what we were thinking:

Lessons can be learned from Coke. What an interesting inside to marketing:



Brandon Harrington // SMI Co-Host, A&R, Music Director, Video Editing
Jason Kurkimilis // SMI Co-Host, Lead Audio Production & Engineering
Christian Barker // Executive Producer

Special thanks goes out our episode sponsor, Fat Bottom Brewing.
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