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3 – Model Me // Cherylann Stephens, CEO & Owner of AMAX Talent

In Episode 3, SMI interviews the owner and CEO of Nashville-based modeling agency AMAX Talent, Cherylann Stephens. With riveting commentary on the modeling industry and the tie-ins and analogies to the music business, Cherylann’s insights and broad experiences will keep you captivated, but will she be able to give the guides retroactive tips in our segment called MODEL ME?


Cherylann Stephens

Watch Cherylann, former HBTM (Houston Big Time Model), give the guys some tips in a segment called “Model Me”:

If you don’t have a backhoe, then you get your shovel and your pick and you go to work!

-Cherylann Stephens on the hustle when you’re just starting out as an entrepreneur, SMI Episode 3

More information about Nashville Fashion Week, an event that Cherylann and AMAX are intimately involved with:

Nashville Fashion Week

During the episode, Cherylann and the guys touched on artists and musicians working on 1099’s:

If you’re an independent contractor (meaning you’re self-employed and provide a service to another business), you need to file Form 1099 from every business that pays you over $600 during the year – and yes, that includes your weekly gig at the neighborhood bar. Make sure you fill out a W-9 and give it to any business that hires you to ensure that you get your 1099. More in this great article called Taxes 101: What Self-Employed Musicians Need to Know from

AMAX Round Logo

More about Cherylann’s company, AMAX Talent:

AMAX is a full service agency representing models in fashion, commercial, and lifestyle, actors & children, as well as hair, make-up, and wardrobe stylists.

AMAX’s parent company, Maximum Artist Creative Services, was established in 2005 to fill the need for an agency representing hair, make-up and wardrobe stylists in the Nashville market. In 2009 MACS acquired AMAX, a well known Nashville Modeling agency founded in 1980.

AMAX talent has been featured in campaigns for American Eagle, Ralph Lauren, Levi’s, Nordstrom, Le Sportsac, and Billy Reid; as well as walked the runways of Chanel, Marc Jacobs, Prada, Versace, and Louis Vuitton. Through a strong emphasis on both local and direct booking, as well as scouting and developing local models for international placement, AMAX has quickly risen to become one of the premier agencies in the Southeast.
AMAX Logo 1


Brandon Harrington // SMI Co-Host, A&R, Music Director, Video Editing
Jason Kurkimilis // SMI Co-Host, Lead Audio Production & Engineering
Christian Barker // Executive Producer

Special thanks goes out our episode sponsor, Fat Bottom Brewing, as well as AMAX Talent for lending us their bosswoman for the day.

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