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27 – Church Tech // William Coats, Drum Tech for Eric Church’s Craig Wright

SMI has come a long way. Not just moving out of the ‘Bedroom’ to a space on Music Row, but even the show itself. We’re closing in on the season closer. So we thought it would be fun to share our very first interview with William Coats. William…forgive the guides because they knew not what they were doing. William is the man behind all the live drum sounds of an Eric Church arena show. Don’t count William out as a player though. He has quite the impressive resume. We learn what it’s like touring on the crew side with one of the biggest acts of the past five years. Wanna know how to get those drum sounds? Wanna work on crew for a major tour? Have you ever wanted to transition careers or vocations? William’s story is interesting in the fact that you never know what this life of a musician will take you. You could end up as one of the most sought after drum techs or as we like to call him…Church Tech.



The Church Tech speaks:

“Learn the Nashville Number System.”

“I do like what I’m doing. I still play and that’s enough to get it out of my system…I get to do something that most people will never do.”

“My goal is not to play ‘Brown Eyed Girl’ in a bar in 20 years.”

On Craig Wright’s new drum sounds… “Craig threw me for a loop, because he asked for concert toms. Concerts don’t sound good!”


Brandon Harrington // SMI Co-Host, A&R, Music Director, Video Editing
Jason Kurkimilis // SMI Co-Host, Lead Audio Production & Engineering
Christian Barker // Executive Producer

Much love as always to our episode sponsor, Fat Bottom Brewing.
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