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S2.01 – Change The Conversation // Tracy Gershon // A&R and Artist Manager

Ever been so starstruck in a conversation that you forget the titles to your sisters movies. That’s what happened to Tracy Gershon when she sat down with me in the Attic. Welcome to my life…Imagine learning about country music directly from Emmylou Harris and her pedal steel guitarist, Steve Fishell. That was Tracy Gershon’s introduction to the genre. Fast forward, Tracy understands country and its music industry. That’s how she’s made her living working as A&R for some of the biggest companies in the business. Tracy talks about discovering Miranda Lambert and Kacey Musgraves, and what is the “It” factor that A&R looks for. What is even A&R today? Tracy is an artist manager with Red Light Management and a co-founder of Change the Conversation. What’s the Conversation? Why do female artists face a significantly more difficult struggle than male artists in country music.


Check out this video where Tracy discovers Miranda Lambert:

Tracy manages Natalie Stovall and the Drive. Check them out.
What’s the conversation?

Change the Coversation is a coalition of women from various music backgrounds who are working together to improve the environment for female artists in country music. They are striving to banish the myths and misconceptions that exist regarding female artists in the genre. They want to fight inequality with truth to create an equal playing field in country music.
Check out this bad ass article about Change the
Conversation: Nashville Group Looks to Change the Conversation Around Women in Country
Follow Change the conversation on Instagram, Twitter, and Facebook
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